Many organizations struggle to give equal time to each platform. YouTube The biggest and most excellent video sharing website, currently used by 1,300,000,000 people. Sentiment Analysis Application of natural language processing (NLP), computational linguistics, and text analytics to identify and pull out subjective information from content. SoLoMo takes advantage of a phone or tablet’s GPS technologies to deliver a user experience (search results, notifications, etc.) “Anyone interested in chatting about small biz marketing? 'Full Time' is one option -- get in to view more @ The Web's largest and most authoritative acronyms and abbreviations resource. The Internet and various social media platforms have increasingly enabled drug and device manufacturers to more actively engage with consumers and healthcare providers. How your favorite tv program makes you feel. Typical IOs include air date and time, number of times for the ad to be shown, and costs. Follower Similar to a fan relationship or a Twitter follow, it allows followers to see posts without having the relationship approved. A unique visitor is an individual website visitor who is counted only once in the traffic stats, regardless of how many times they visit or pages they view. While many glossaries attempt to help overwhelmed social media users, the long lists of vocabulary continue to grow! Take a look at our Emoji Theme Cloud instead. Word of mouth has some huge implications for growth, and it spreads even faster as social media expands as a medium. You might find it often in recap-type posts and updates. Also, P2P can come up in a business arena as a way of distinguishing a type of network, tool, meeting, or event. It'll help you increase engagement, awareness, credibility, conversion. Learn more: The Marketer’s Guide to Google Analytics, Ex. The social media boom continues to make it easier than ever to stay in touch with loved ones in real time. This Social Media Coordinator job description template includes the list of most important Social Media Coordinator 's duties and responsibilities.This Social Media Coordinator job description template is customizable and ready to post to job boards. In general, an API outlines the specifics of software applications, telling components how they should act on an interface. Service. Ouch! We use Google Analytics here at Buffer to pull reports on our most popular content and set goals for conversions of Buffer blog readers to Buffer app customers. Terms of service are the legal notices for browsing a website or using an app. Brand Advocate A person or customer who talks positively about your brand or product. “Salem, not Portland, is the capital of Oregon. HTH.”. Social definition, relating to, devoted to, or characterized by friendly companionship or relations: a social club. :)”, Ex. (SFW, btw)!”. BREAKING NEWS!!! As more phrases, words, tools, and channels are introduced, I’ll add them. “OH: The show is standing room only tonight.”, Ex. Pinned tweet of recently published Automotive Industry Report. It can also be used by tweeters to encourage others to share their tweets. We have acronyms and abbreviations for not only the marketing terms that we use but also the way that we chat back and forth with one another. Learn more: How to boost the conversion rate on your marketing content. Conversion A positive action taken on a website by a visitor arriving from social media, demonstrating that they’re converting into a customer. “Social media encourages groups of people connected to each other online to share similar ideas and beliefs,” says Alex Anastasiou, DO, a San Francisco–based psychiatrist. Combo of snubbing and phone. It’s important to note that research into social media and body image is still in its early stages, and most studies are correlational. Brands use SOV to find out how their popularity ranks against their competitors. Often times you may see marketing strategies and statistics broken up between B2B and B2C because some of the tactics and tips may differ based on this distinction. IDK. In the meantime, bookmark this post and/or download my social media glossary and use it as reference as you explore the ever-growing world of social media. Social media technology facilitates the sharing of ideas, information, and thoughts through the building of virtual networks and communities. Learn more: Which Stats Matter on Social Media, Ex. It’s no longer as popular of an abbreviation as it used to be. “#bufferchat was awesome! HT – Hat tip. We use cookies for a number of reasons, such as keeping FT Sites reliable and secure, personalising content and ads, providing social media features and to analyse how our Sites are used. The layout, colors, fonts, borders, spacing, and all other visual elements of a website occur because of the styles declared in CSS. Facebook Chat is perhaps the most well-known (and widely used) version of IM still around. There are many acronyms used on social media platforms (Picture: Getty) Snapchat has become a hugely popular social media platform around the globe and it is continually evolving. Available in PNG and SVG formats. Check out these video analytics tools. Google+ RIP. Some say that LOLz means you’re laughing out loud sarcastically. We recently published a report on the auto brands on social media that explores how the industry is using Instagram to create spectacular virtual showrooms. A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z, API B2B B2C BL CAN-SPAM CMGR CMS CPC CPM CR CRM CSS CTA CTR CX DM ESP FB FTW G+ GA HT HTML IG IO ISP KPI LI P2P PM PPC PR PV ROI RSS RT RTD SaaS SEM SEO SERP SM SMB SMM SMM SMO SMP SoLoMo SOV TOS UGC UI URL UV UX Via WOM YT, AFAIK AMA ASL b/c B4 BAE bc BFF BRB BTAIM BTW CC DAE DFTBA DGAF ELI5 EM EML F2F FaTH FBF FBO FFS FOMO FTFY FUTAB FYI G2G GG Gr8 GTG GTR HBD HMB HMU HTH IANAD IANAL ICYMI IDC IDK IKR ILY IMHO IMO IRL JK L8 LMAO LMK LMS LOL LOLz MCM MM MT MTFBWY NM NSFL NSFW NVM OAN OH OMG OMW OOTD OP ORLY OTP POTD PPL QOTD ROFL ROFLMAO SFW SMH TBH TBT TGIF Thx TIL TL;DR TLDR TMI TTYL TTYN TTYS Tx Txt w/ WBU WCW WDYMBT WOTD YMMV YOLO YSK YT, Ex. social media meaning: 1. websites and computer programs that allow people to communicate and share information on the…. Check out our Google Analytics Integration, to see how we made GA even better. Follower A user who follows your account and sees all your published photos. This copywriting formula helps devise a list of events that a reader can take toward converting. It means that dark social is referral traffic that’s hard to track. I thought it was time to write a glossary - a list of social media definitions - to help newbies and oldies explore the world of social media. Social Media Optimization | SMO Building publicity through social media channels and online communities. Social media enables ‘social engineering’ of scams, giving criminals access to vast amounts of personal data, which can then be used to target specific demographic groups and personalise scams to make them more convincing. Social media hit the scene at the end of the 1990s with a website called Six Degrees - users could create a profile and connect with others. In general, there are two ways to perform a social media marketing campaign. “51 of the Best Writing Articles bit.ly/link HT: @redman”, Ex. UPDATED - Social Media: a collection of online communication channels encouraging input from communities, interaction between users, the sharing of information, collaboration, opinions, rants, and fun - lots of fun. :)”. Globally, videos will make up 80% of all online traffic by 2021. LMS.”. Mobile market promotions – Development of native apps and submission to the Google Play and Apple Store. Social media is increasingly omnipresent today, but this doesn’t mean you’ll automatically develop an addiction to it. Sometimes the simplest definitions are the best. Ex. This refers to a localized and mobile-centric version of search engine results. Based on this example your ROI would be 400% ($20,000 divided by $5000). This is a new section esepcially for you. Social Listening Social listening is when search engines crawl social media and the web to find where a brand was mentioned. Marketers should track, collect, and use UGC - it's excellent free marketing. Ex. CR is the number of people who take an action, divided by the number of people who could have. Sometimes maintaining a social media presence can feel a bit like spinning plates. EngagementUsers interacting with a brand by liking, commenting, sharing posts, images, etc. Researching this post, in fact, was the first time I discovered the definition (SOV = “Share of Voice,” by the way!). Can you DM me your email address?”. Looking for the definition of FT? Often times, ROI is extended to include a return in clicks, engagement, or new followers based on the time and resources devoted to a social network. It’s an app that works on mobile and desktop. Dark Social is hard to track, but not impossible. Note that if you start a tweet with @username, only your mutual followers will see the tweet. Mind. Feedly is one of the most popular feed readers, letting you pull in content from any site with an RSS feed. It is an important part of socialising and connection in the modern world. Every day. Some key elements of SEO are content, keywords, headlines, meta information, backlinks, and site structure/speed. I can’t evenSpeechless, impatient, annoyed - 20 bucks for avocado toast. Social listening aims to understand the reputation your brand has amongst your customers. “All the Latest #SM Tools and Tips bit.ly/link via @buffer”, Ex. Virality Map shows how a single Instagram post from Starbucks went viral. Hashtags # used by Instagram and Twitter, a hashtag allows users to connect with others and find images based on a common word. Write for everyone, and no one will hear you. This is also known as cost-per-click (CPC, mentioned above). Here's a taster... AdultingYou’re such a grown up, you paid your utility bills. :)”, Ex. FT means FaceTime on Social Media. Trendjacking When you leap onto a big social trend, exploiting the buzz to get users to engage with your brand. Request Sent by one user to another, describing a possible project or opportunity. User interface is the aspects of a website or product with which the user interacts with directly. What we do know is social media plays an indirect role in helping people find your brand in the search engine results. In CPM, the advertiser is charged for every 1,000 impressions of an ad. Find out what is the full meaning of FT on Abbreviations.com! #TBT”, Ex. While social media is a platform for communication, memes are a way of expressing a culturally-relevant idea. Ex. If there are any definitions that you feel should be included, let me know. You’ll find new opportunities and insights that can remain hidden in the noisy ad boisterous world of social media. Ex. The issues with length can occur if you’re trying to add your own commentary to an already-long tweet. NVM.”, Ex. So stoked! ), but is generates $20,000/year in revenue. In certain ways, CRM is like an address book with super powers. Social media definition is - forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos). This marketing measurement looks at the amount of profit you make based on the difference between revenue and expenses. “Basic human psychology suggests that people have a tendency to conform to their ‘group’ so that they can fit in and be well-liked. Our 14th president? “Amazing new insights into digital marketing: bit.ly/link cc: @hnshah”. This means your image can be viewed alongside other photos geotagged for this location. Wow, it’s come a long way! We use cookies for a number of reasons, such as keeping FT Sites reliable and secure, personalising content and ads, providing social media features and to analyse how our Sites are used. ‘Social media should not be a last-minute add-on to a website it should be one of the primary structural components.’ ‘Besides managing social media for Britney Spears, a billion-dollar brand, Lauren Kozak has advised businesses on the most effective use of social media for years.’ Some social networks still have built-in instant messaging features. SEO refers to the practice of optimizing a website so that it ranks highly in search engine result pages. And - despite there being over 100 definitions - it's not complete! how they made their brands Instagrammable, 485 Lexington Avenue, Floor 26th, NY, NY 10017, 1 Wallich Street, Guoco Tower #09-01, Singapore 078881. Share of Voice is the percentage of all the online content/conversations about your company compared to the content/conversations about your competitors. The Office of Communications and Marketing manages the main Facebook , Twitter , Instagram , Snapchat, YouTube and Vimeo accounts. This one can be used when resharing something from earlier or in a “things you should know today” format. “OP stated it best in her original question.”. Using the webinar’s hashtag, discussion is encouraged on social media. There are 20 filters, including exposure, color balance, contrast, and different frames. It’s particularly effective in website copy, online ads, email, blog posts, and social media updates. Like Used to be a star, now represented by a heart symbol. Looking for online definition of FT or what FT stands for? Periscope A social video app that allows users to broadcast live video from wherever they are. It’s the sum of the user’s experiences. “Tons of PPL here. KPIs are the benchmarks and goals that are most important for your business. Thread Beginning with an original post, the conversation and comments that follow. Facebook Live Share live video with your followers. A post shared by Starbucks Coffee ☕ (@starbucks) on Apr 19, 2017 at 6:05am PDT. “My BAE and I are staying in tonight.”. Every quarter. Insights include likes, comments, shares, traffic source, age, language and gender of your audience. This abbreviation may appear in a comment, post, or tweet, where the user is mentioning they weren’t able to completely read an article because of its length. “Got the new iPhone! “ICYMI, the Buckeyes won the national championship! Social media users come up with new slang and abbreviations all the time. “Incredible resources here! This is so great. “DAE have an invite code for Google Inbox?”, Ex. Business applications of social media. Ex. Events Create an event, party, meetup - reach out to your audience, sell tickets, and measure performance. Our cookies policy describes how we use cookies and how to disable them. Learn the strategies and tactics to take your social media marketing to new With this new means of communicating came new words, confusing acronyms, lots and lots of jargon, and emoji. Viral: Anything shared across social networks that get passed along rapidly. @Talkwalker. As more phrases, words, tools, and channels are introduced, I’ll add them. This list of acronyms and abbreviations is far from complete. In email marketing, for instance, CTR describes the rate at which people clicked on a link in an email, taking into consideration the number of people who received the email. Super great chance to grow your SEO skills and powers. FT is listed in the World's largest and most authoritative dictionary database of abbreviations and acronyms The Free Dictionary Facebook Messenger Instant messaging to chat with friends, on mobile and website. Ex. Used to refer to someone on social media, “via” often comes in to play when referencing a site that published a piece of content. Social Media Streaming Gaming Gaming Consoles & PCs Cheats & Codes Gaming Services Game Play & Streaming Mobile Gaming Family Tech Parental Controls Online Learning Home Networking Smart Life Working From Home Headphones & Earbuds Smart Home Wearables Travel Tech Connected Car iPods & MP3 Players How-To Gaming Smartphones Streaming Social Media “New movie trailer for The Hangover (some NSFW language)”, Ex. The Most Important Social Media KPIs (Key Performance Indicators) Your social media metrics should help you determine the performance of your social media campaigns and the ROI from them. This doesn’t necessarily refer to one’s actual husband but rather anyone you feel a particular bond toward. Network Your connections, including the connections of your connections. HBD @annief!”, Ex. Tabs Links to Home, About, Posts, Events, Videos, Photos, etc., found under your profile photo. One of my favorites is a report by the FBI that detailed out a huge list of social media acronyms. Ex. Click here: bit.ly/link. A hat tip is a way for users to give thanks or acknowledgement to other users. Company Profile Bio that includes connections at the company, new hires, promotions, jobs, related companies, and company statistics. Comcast is the largest ISP in the United States. EmojiI don’t believe that you don’t know what emoji are, so no definition here. Like conversion rate, this measures the amount of people who took an action—in the case of CTR, the action is a click—divided by the number of people who could have. A clothing retailer, for instance, would be a B2C company. Buy now. Ready to be used in web design, mobile apps and presentations. Post Image uploaded to Instagram, can include a caption, geotag, users’ tags, and a Yeti. Google AnalyticsA free service from Google that monitors your website traffic. To use an analogy, user interface is the saddle, the stirrups, and the reins. Ex. LMAO!”, Ex. Most often used with the simple ROFL, this abbreviation comes as a response to something really funny, to a greater degree than a LOL. “tl;dr RT @cnn The Full Transcript from the State of the Union Address.”, Ex. This abbreviation is usually preceded by or in reference to something someone did that was brave, foolish, or spontaneous. For instance, all the great presentations on SlideShare are UGC. The Office of Communications and Marketing manages the main Facebook , Twitter , Instagram , Snapchat, YouTube and Vimeo accounts. These initials can be used in social media updates as an open call for questions, and the acronym is also quite popular as a recurring question-and-answer series on Reddit, featuring experts and/or well-known names in a huge variety of fields. “Sorry to cut today’s chat short! DM A direct message is so you can talk privately to another Twitter user. When a user clicks the ad, the auction process pans out to choose which ad will be displayed. Color-changing, flavor-changing, potentially life-changing. Hootsuite A dashboard that helps you manage all of your social media marketing accounts, from a single place. Join us. Ex. Ex. TweetDeck A Twitter tool that manages your Twitter presence, by integrating with the Twitter API to allow users to both send, receive, and schedule tweets. You can add text and drawings to your snaps and decide who you send to. I can’t believe how great this new app is. Learn more: A day in the life of a social media manager. Blow. HTML is the coding language used to build webpages and any other information viewable on the web. Meg is a member of the Talkwalker content team. Twitterati A-list Twitter users with hundreds and thousands of followers - @elonmusk would be an example of an influential users, famous for stuff other than being popular on Twitter. This involves publishing great content, listening to and engaging your followers, analyzing your results, and running social ads. It’s used to ask for a simple explanation to a complex topic. A plus is that the social ranking of your website will also be improved. That’s 140 characters - plus image or GIF - that are public and searchable by anyone on Twitter, even if they don’t follow you. “AFAIK, there are no peanuts in a Milky Way bar.”. Social media slang. “captaindan is not my real name BTW.”. Have you ever wondered how your favorite app connects to so another of your much-loved services? Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. Used for sharing a funny or interesting quote, QOTD will often appear in a hashtag following the quote. Could also be called a brand ambassador, or an influencer. # Hashtags are used in front of words or short phrases to provide context, for example when we attend events, we use #YetiOnTheRoad. Here is a Social Media Specialist job description template with some of the most important Social Media Specialist's duties and responsibilities.This Social Media Specialist job description template is customizable and ready to post to job boards. News Feed Via the Home button on the app, this feed shows images from those you follow. It’s also an acronym for “Learning Management System,” software for online education courses. Learn more: 27 copywriting formulas to drive clicks and engagement on social media. Don't forget, to squeeze the most out of the platform, you need Instagram analytics tools. Ex. Social media is a way for teenagers to stay in touch with their friends. FeelsFeelings, but oh so much more. Cut through the noise and find your voice, with my social media messaging checklist. Learn more: 4 Ways to Increase Share of Voice, Ex. In online advertising, cost-per-click refers to the price paid by an advertiser who is charged every time someone clicks on an ad (rather than every time the ad is shown).
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